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or read below for aN Overview of my professional experience and skills.
Hello, my name is Gretchen Holzgang. I’m a copywriter with nearly 10-years’ experience, both as a freelancer and as a staff writer. While I spend most my time on the West Coast, I have worked with clients from around the world. Take your time, check out my resume, see my skills and experience, and when you are ready drop me a message.
Lead Copywriter NTC Premium
NIKE / Portland / May 2019
Working with the Nike Training Club digital marketing team to create marketing app content, editorial content, and marketing emails for the launch phase of NTC Premium. In the role of Lead Copywriter, I also function as content editor, project manager for the NTC Premium in-app education project, as well as edit copy from freelancers and review work from agencies. I also developed and launched the NTC Premium Newsletter.
Copywriter / Associate Account Manager
TEAM EPIPHANY / Portland / Sept. 2017– Nov. 2018
I create editorial content for the Nike accounts, with a focus on NikeWomen. Create Editorial Calendars/Run of Shows for NikeWomen account, assist with Pinterest social strategy. I assist with rewrites and editing of internal content, PPPs, and more. I also write social content for the WHotels South Beach Instagram account and JBL speakers, in addition to assisting with influencer marketing events and creating live-event social posts.
AKQA / Portland / Sept. 2016– March. 2017
I created editorial content for the Nike+ app working with a team of designers to create digital stories for a Nike audience, including athlete profiles, training guides and product recommendations. I also work on pitches for Nike campaigns and case studies.
Portland / 2008–Current
I have been a freelance writer since I began writing entertainment features for my college paper, The Daily Emerald, in 2008. Since then, I have worked on a variety of subjects and publication formats, including magazines and newspapers, where I focus on sustainable businesses, fashion, restaurants and profiles. In addition, I write copy for various companies, creating web content, social media content, scripts, blog post, academic papers, product description, and more. I currently focus much of my attention to my passion projects: my personal blog, my YouTube channel, and a children’s book I am writing and illustrating.
Walt Disney Company / China / Sept. 2015–June 2016
Worked with the marketing department with the Disney English program in Chengdu, China to create WeChat content, marketing scrips, and work marketing events in the city of Chengdu, China. Additionally, I led employee trainings and worked one-on-one with “guests” to assure customer satisfaction.
Social Media Manager / In-house Copywriter
US Outdoor Store / Portland / Oct. 2012—Nov. 2013
Created a digital marketing strategy and wrote creative social media content relevant to the store’s products and customers. Helped create a consistent brand voice across digital platforms and managed the digital images on Facebook, Google+, Instagram, Twitter, and Pinterest accounts. Worked on story boarding and filming promotional content and wrote product descriptions for company’s website.
Copy Editor / Staff Writer
Portland Business Journal / Portland / Jan. 2011–Oct. 2012
Edited articles for both the weekly paper and online editions of the Portland Business Journal and related publications. Wrote articles for online news website, weekly paper, special content inserts and a beat writer for sister publication, Sustainable Business Oregon. Additionally, worked on newspaper layout and used CMS to upload the weekly paper to the company’s website.
EDUCATION & SKILLS
B.A. in Journalism and Communication
University of Oregon / 2009
2010 Editorial Intern at Portland Monthly Magazine. Worked on story pitches, writing articles for print and online publication, and fact checking articles.
Participated in a poetry writing workshop with poet A.E. Stallings, 2008/ Greece
International Association of Professional Writers and Editors
Microsoft Office Suite
Adobe InDesign, Photoshop, Illustrator, Lightroom
Final Cut Pro X
Logic Pro X